I’m very happy that ungoogling (removing all your data from Google services and hosting it yourself, using services that respect your privacy) has now reached the mainstream. I did my ungoogling some years ago and it’s been great, even though Google still has its fist up my anus since I use Android.
There is one project that explictly lists ungoogling as its goal, Cozy. They raised over €5 million in the last few months and it looks like they’re well on their way of reaching their goals. I didn’t look at the architecture in detail so I don’t know if they have some security innovations, but if it’s innovative security you’re looking for in addition to easy hosting, there is already Sandstorm.
Both also offer (free) hosting if you don’t want to host yourself. For some, this could be the right choice, for others it might defeat the purpose.
There are of course other hurdles to overcome in the future. It would be nice if every human could have their own little box of storage connected at home, always reachable, making their own data available securely and only to those humans that this human authorizes. We’re still some distance from that goal, but people are working on it.
There will be a time when it’s you who is in control of your data. Not some corporation.