Music industry is reinventing itself, says IFPI

The IFPI says that the music industry is now reinventing itself and adapting the ways it’s selling its products to the needs of today’s increasingly digital customers, instead of suing them to death:

http://www.heise.de/newsticker/IFPI-Die-Neuerfindung-der-Musikindustrie–/meldung/121821

In an interview in 1996, twelve years ago, me and a few others told journalists that the music industry has to reinvent itself and adapt the ways it’s selling its products to the needs of tomorrow’s increasingly digital customers, instead of suing them to death.

We were of course ignored, just like our peers in other countries. Who wants to bet that the music industry would have had a much easier time these last 12 years if they had listened and woken up to reality a bit earlier?

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